What is the Barcelona Technology Transfer Group?
The Barcelona Technology Transfer Group (BTTG) is an initiative launched in 2016 by IESE MBA students, creating a platform that connects inventors from research & development labs and educational institutions with the business acumen and talent they need in order to bring their product successfully to market.
The main objectives of the programme are as follows:
- To help accelerate innovative new technology into the market, giving it the best chance for sustainable success and therefore for making a positive impact on society and technological progress
- To give MBAs first-hand experience of working within a startup environment, providing an invaluable training experience by complementing the project with workshops, mentorship and access to the know-how of subject matter experts from across relevant industries
- To generate fruitful and lasting relationships between IESE, its MBA students, R&D centres and the local startup ecosystem
If you would like to apply for the programme, please express your interest here, and one of our team will be in touch.
The program is a 2+ month collaboration between the product inventors and their bespoke IESE MBA team. During the first phase of the programme, shown below, the team will perform and deliver:
- Market analysis – Who should the target market be? How big is the market? What is the competitive landscape?
- Strategy analysis – How can we reach the target consumer? How can we differentiate ourselves in order to compete in the market? How should the company position itself in order to continue to stay ahead?
- Gap analysis – Who and what do we need in order to fulfil the competitive strategy?
Following delivery of this phase, at the end of the year, there will be an opportunity (if eligible) to participate in the second phase of the programme – implementation.
The Delivery Team
Teams of 6-8 students will be selected in September, from a diverse mix of first and second year MBA students, in order to create the balance best capable of delivering the project. Examples of the types of profiles that may be included below:
Additionally, each team will be mentored by an experienced entrepreneur. Some of the people we have worked with in the past have included:
- Frank Malek – Technology entrepreneur and investor with experience in building and scaling global businesses. Expert in IoT, big data, mobile and networking.
- Steve Haslett – Angel investor and advisor to multiple early-stage high-tech companies. Professor of entrepreneurship at INSEAD.
- Alexander Zak – Ex-McKinsey trainer, business advisor and professor in entrepreneurship, innovation and marketing at UCSD.
- Stephen Dunn – Managing Director at Neuroelectrics and former MD at Starlab, with15 years of experience in translating R&D into real world tech, specialising in machine learning and medical devices.
- Chuck Ehredt – Serial entrepreneur. Co-founder and CEO of CurrencyAlliance and business angel investor in 23 companies to date.
Furthermore, a series of workshops (available to both students and participating entrepreneurs) will be hosted, aimed to enhance some of the startup-specific skills that will be beneficial for the project. These will include topics such as customer acquisition, branding and marketing, seed funding sources etc.
Dapcom Data Services
DAPCOM Data Services is a spin-off company participated by the University of Barcelona (UB) and the Technical University of Catalonia (UPC), currently being incubated by the European Space Agency (ESA).
DAPCOM is commercializing a lossless data compression technology. This technology was originally developed to be used in space communications, where technical requirements are very stringent, both in terms of compression ratios (how much a given amount of information can be reduced) and time (how fast can it be achieved). This patented technology, called FAPEC (Fully Adaptive Prediction Error Coder) implements several features that make of it one of the most complete data compression solutions. It can be used in multiple scenarios, becoming an all-in-one compression solution, that either can be used in space communications or in multimedia compression or even more specialized scenarios such as medical imaging, genomics, online gaming or multispectral data compression.
The BTTG team selected two target markets for which they designed the optimal go-to-market strategies, and began to build a portfolio of potential clients in these markets.
Eurecat – Context Aware Mobile Services (CAMS)
EURECAT is a leading private R&D center in Catalonia, with already 7 spin-offs and the authorship of 73 patents. EURECAT works closely with the private sector by providing innovative solutions to boost the technological competitiveness. CAMS is a back-end software solution for mobile applications in the retail, entertainment and tourism sectors. It improves the experience of the end-user when being close or at the business premises through personalized information presented on the fly on a mobile app. As example, it could be applied for improving the shopping experience at a mall or the sightseeing experience at a museum. Among other features, CAMS includes real-time proximity services based on micro-location, contextual information, user profiling and a recommender. As a strength, CAMS can be integrated with the existing applications and business intelligence processes of the customers.
The BTTG project team defined the business plan and the go-to-market strategy for the CAMS technology, and began to establish a portfolio of early adopter leads in the retail and tourism sectors.
Ateknea City Air Monitoring
Ateknea provides business and technological excellence to Small and Medium-sized Enterprises (SMEs) to develop their ideas into profitable innovative solutions. Ateknea Solutions has offices in 6 different European cities (Barcelona, Brussels, Budapest, Cracow, Lisbon and Valletta) and offers a vast engineering and scientific experience applied in diverse fields ranging from health, energy, environment, transport, to agriculture and ICT. In addition, Ateknea helps innovative SMEs to get access to funding from the European Commission and throughout private investment mechanisms. Ateknea has developed, for the first time, and thanks to a novel gas calibration and a miniature engineering work, a low-cost, reliable and portable air quality sensors together with temperature and relative humidity measurements. The overall goal is to internationally exploit a dense and fast pollution mapping tool for main cities based on these sensor devices that permits to better understand the pollution in the city and define proper air quality actions. In order to achieve this goal the portable sensors – recently named Ateknea-Air City Monitoring (A2CM) sensors – will be installed in the metropolitan buses permitting a high spatial and temporal resolution.
The BTTG team researched customer validation for the platform’s primary target customer, city councils, in order to enhance the technology, and define the customer requirements, business model and pricing strategy.
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